Schifino Lee wins ADDY Awards from Tampa Bay American Advertising Awards including Public Service TV and Packaging Design
TAMPA, FL (March 4, 2014) — On Thursday night, February 27th, the Schifino Lee team proudly took home three ADDY awards at the Tampa Bay American Advertising Awards. Schifino Lee was presented a Silver Award for a Public Service TV spot for Phoenix House, a non-profit rehabilitation center providing treatment to adults and teens; another Silver Award for Packaging Design for Dazz Cleaners, a new line of home cleaning products in an easy to use tablet form; and a Gold Award for its holiday website entitled “Random Acts of Merry”, featuring humorous and easy-to-do acts of kindness.
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. Thursday night’s local show was sponsored by AAF Tampa Bay. The winning work now moves on to the district level competition.
SunState Labs, the parent company of DAZZ cleaning tablets needed to introduce this new way of cleaning to the masses. They engaged Schifino Lee to help strategically bring the new brand to market. We created a branding campaign consisting of product naming, logo design, package design, website devolvement, and social media platform for the new brand. The campaign will be used to position the new cleaning tablets, called DAZZ Cleaning Tablets, as a smart, affordable, ecofriendly alternative to other household cleaning products and showcase its modern appearance through vibrant design. DAZZ now has the brains and the beauty to compete against leading brands, at a fraction of the cost.